Good Design Matters
Four key areas where design adds value to a brand
Effective communication to the target audience is the core of any successful business. An engaging design communication is a key factor to achieve that. Designers help showcase products and services in a way that resonates with the target audience and motivates them to buy. Good design is not only limited advertisements, but it’s also a huge part of every aspect of a brand. With websites, mobile applications, packaging, and even the physical product itself—a designer’s contribution goes much deeper than just aesthetics. Here are four major ways design is instrumental for a brand.
Let’s face it, we all judge a book by its cover. Which is why package design is just as important as the product itself. In this highly saturated market, compelling package is the only way for a brand to stand out from its competition. From tapping into consumer subconscious to adding functionality, it is used as a powerful marketing tool to capture the buyer’s attention. With packaging, designers model specific and calculated illustrations that make a huge difference when it comes to how consumers perceive the product.
Think of a popular brand, what is the first thing that comes to your mind? The logo. This is where the power of graphic design comes in. Graphic designing is a key aspect of building a brand. It is responsible for everything right from the logo, the brand’s voice, colours associated, and how it communicates in general. These visuals set the tone of the brand, generate certain emotions, and have a huge impact on the brand’s memorableness. Follow the journey of any unforgettable brand (Nike, Google, Coca-Cola), and it is clear that intentionally and carefully chosen design along with the product is what creates lasting impressions.
Beyond products, brands are built on ideas and values. Sometimes it can be tricky to communicate all of these values to the consumers. Design communicates these values visually. Through colour, imagery, icons, type etc., design orchestrates the micro-moments that make up the consumer experience. A designer understands the business mission, knows the target audience, and effectively communicates the brand’s message through striking, unforgettable visuals. Brand design ties together the journey from the first point of contact to the moment of becoming a loyal customer. Developing brand design is the key to consistent branding. And only with consistent branding, can a business increase brand recognition, build trust, and gather a steadfast following.
In the modern marketplace, a website is often a consumer’s first encounter with a business. With almost all brands having an online presence, the impression a website leaves are now more important than ever. And how does a brand create a lasting impression? Good design and content. It has become increasingly apparent that a strong web design = strong consumer trust. If the design is outdated, disorganized, cluttered, or uses unappealing colours, it creates a poor first impression. A website with stellar content and top-notch products could come to a crashing halt without good design!
The bottom line is simple. Effective design communication is absolutely necessary to get a business noticed, ideas heard, and to ensure a band goes in history. Behind every successful brand, there’s a team of exceptional designers!