Diploma in Design Communication

THIS ONE-YEAR DIPLOMA provides you with an all-rounded design education where you undergo training in the fundamental concepts and skills of graphic design and copywriting before studying the intricacies of brand, packaging and publication designs, and the preparation of professional practice that entails as an industry practitioner.

The Learning Experience

The Learning Experience is an open, discussion-driven, caring, and supportive learning environment as you will be working closely with our faculty of industry professionals in small class sizes of a teacher to- student ratio of 1: 20 on average.

Course Details

ADOBE PHOTOSHOP

BASICS

Adobe Photoshop is a raster graphics editing software that can manipulate images to aid in communicating visually. Students will learn how to navigate the interface of the software to work with layers, selection tools, color adjustments, et cetera, to manipulate and enhance images.

COPYWRITING

Copywriting is an integral component of design communication. Image and text work together to build visual narratives with strategic messaging to deliver focussed and effective communication. This module provides an introduction to copywriting and how companies use copywriting to promote their brands. Students will learn the essentials of body copy, how to write copy for both online and offline media outlets and techniques which enhance their text and brand awareness.

DESIGN FUNDAMENTALS & CONCEPTUALISATION

Design Fundamentals and Conceptualisation are the essentials to compositing, arranging and manipulating images and space to communicate intangible ideas into effective visual narratives. Students will learn the elements and principles of design and the basics in color theory to apply them effectively to integrate functionality and beauty. Thereafter, they will learn visual thinking, brainstorming and conceptualizing techniques to help build the framework in which a design approach situates.

DIGITAL IMAGING & PHOTOGRAPHY

Digital Imaging and Photography are essential parts of the digital design process to create and curate visual content and the techniques to adjust and manipulate them in post-production. Students will be introduced to digital photography using a Digital Single Lens Reflex (DSLR) camera to work with exposure and composition for indoor and outdoor shoots. They will also learn post-production techniques using Adobe Photoshop CC to perform digital imaging.

TYPOGRAPHY

Typography is the visual component of text and focuses on the basic understanding of typeface design and its concepts. As its core, typo-gra-phy per-forms a util-i-tar-ian func-tion that is separate from its aesthetic role. Students will learn to identify the characteristics of typefaces and their uses and to select typefaces in supporting the message and design. Students will learn the technical aspects of typesetting and develop an eye for choosing typefaces that are best suited for the projec

BRAND DESIGN

Brand Design is one of the most important aspects of any business. It is the foundational piece in a business’ marketing communication to its consumers. Students will be introduced to the techniques, processes, and considerations in brand development, consumer connection, and designing identity material. Students will be exposed to the creative process involved in the development of brand collateral and design planning. Students will also learn how to design according to brand standards and add visual appeal to their imagery

PACKAGING DESIGN

Packaging Design is the discipline of creating the container and its visual aspects. This container may range from a simple bottle and label to an elaborate box or system of boxes and inner packaging that a consumer buys at retail or might receive in the mail. Students will be introduced to the techniques and processes in designing and constructing containers. Students will be exposes to the production process involved in packaging design and also appreciate the influence of culture and climate on materials. They will learn to integrate visual appeal with functionality in their design.

LAYOUT DESIGN

Layout Design is essential to setting any textual content and images in physical and digital spaces. This is paired with studio practices to inculcate properly finished artwork (F.A) preparations practiced in the industry. Students will learn the grid system and how to employ simple hierarchy and signaling techniques to create publications such as pamphlets, brochures and mailers. Students will also learn the proper housekeeping and pre-production preparations for F.A.s.

IMAGE-MAKING

& PRODUCTION

Traditional and contemporary image-making have played important roles in recording and communicating visual narratives. Through these techniques, artists and storytellers have also been able to expand their visual vocabulary. Students will learn the processes of image-making. Students are required to understand the characteristics of various tools, materials and media and will get to explore and experiment with them.

PORTFOLIO DESIGN

Putting together a portfolio is crucial to showcase a curated body of works. Portfolio design presents the strengths and direction of a designer to prospective employers and clients. Students will be guided on the consideration required to package their individual portfolios based on their strengths, works and/or direction.

THE BUSINESS OF DESIGN

The Business of Design helps students understand the industry requirements and demands from their clients and employers and the working relationship with various types of suppliers. Students will gain an insight on the processes in the business of design and serve as an introduction on industry practices, the role of a design professional and how they function as a strategic asset to companies. Students will learn presentation techniques, networking, identifying target markets and client management.